Appealing to the youth vote
14 March 2008 | Steve Bagshaw
CIPS president Ron Jarman looked to US presidential candidate Barack Obama for inspiration when he addressed the audience at the CIPS annual dinner this week.
During a conversation with a friend in the US who is campaigning for the Democrat front-runner, the friend told him: "Obama is successful because he appeals to youth." He then urged buyers to do the same.
Where else could purchasers look for inspiration to help encourage young people to join the profession?
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