Business brains
16 February 2009 | Jake Kanter
According to this story in the Financial Times, entrepreneurs are better at making risky or “hot” decisions then managers.
The study by Cambridge University found entrepreneurs’ brains were more active in the area responsible for pressured decisions. On “cold” decision making tests – those that are emotionally neutral – both managers and business starters faired equally well.
Professor Barbara Sahakian said: “Risky or ‘hot’ decision-making is an essential part of the entrepreneurial process and may be possible to teach, particularly in young adults where higher risk-taking is likely and age-appropriate.”
How would you access your ability to make pressured decisions?
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