Lessons from London Fashion Week
24 February 2009 | Martha McKenzie-Minifie
It’s London Fashion Week and it got us here at SM thinking – could parading an array of different items in front of buyers catwalk-style make it easier for those in procurement?
The frock fest – while known for its glamour and gorgeous models – is essentially a trade show. Buyers come in, kick back in a comfy chair and observe as products in a variety of hues and styles are tantalisingly trumpeted for their consideration. From there, the transactions flow.
Sure, there’s probably a touch more to it but the question remains, can we learn a lesson here? Is there scope for a product show for the items you buy? Would you bother going if there was?
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Doesn’t this also lead into the “selling the buyer” concept?
Personal branding of the buyer/customer to make the buyer/customer of choice.
With fashion they are looking ahead for trends so that they can buy/instruct current suppliers to supply certain types of fashion. In an industry where creativity and innovation are factors in the decision I believe this is already done in the form of a presentation near the end of a tender process.