Are you a sandwich hypocrite?
It’s very easy to commit some kind of faux pas when you put your shopping in your trolley these days, falling foul of one of the many pressure groups that urge us to buy British/Fairtrade/organic (take your pick) products.
But according to a new survey by the RSPCA while half of us read the label on our meat in the supermarket to see how our food has ended up on the shelf, just one in 10 do the same check on the sandwiches we buy for our lunch.
Unsurprisingly price was the main concern of 60 per cent of shoppers, with animal welfare coming bottom of the list. The animal charity launched a “fairer fillings” campaign during national sandwich week last week and has published advice on where to buy “Freedom Food” approved sarnies, what to look out for and why consumers should favour them.
The cynical among you might argue if a pig’s final resting place is in the middle of a BLT between two slices of Mighty White, its welfare is a minor concern.
But the RSPCA claimed on Valentine’s Day that two-thirds of single women and half of single men in the UK believe ethical principles are more important than looks when choosing a partner. Perhaps it is more important than I first thought.
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A well-dressed well-spoken young man in a large Jeep cut me up on the road this morning, and we were millimetres from a head-on collision – he swung out to go round a parked car. I had to do an emergency stop as he came across to my side of the road – small children walking to school were around. He opened his window as we slowly passed each other and shouted ‘I don’t give a ****!’, while his well-dressed female companion looked aghast. I like to think she ditched him over morning coffee because of his ethics.
Availability is also a factor – in most supermarkets when buying fresh produce there is a wide variety of
choices available enabling all, or at least much of, our selection criteria to be considered. With only 2 retailers being mentioned as meeting freedom food approval and only a few more offering free range eggs any similar selection criteria used for sandwiches can significantly reduce the availability.
This is further reduced when other health factors are considered. Many looking for free range and organic fillings do so also for health and well being reasons. I can certainly say having ditched the white bread I was amazed at how many retailers don’t even offer anything other than white bread. Those that do offer a signficantly reduced choice.
The conclusion I’ve made is if I want my criteria met I need to make my own – how that would work on the partner front I’m not sure
I was astonished recently to read the small print on some seafood purchased from a major supermarket. The label read “North Atlantic Prawns” but the small print said “Produce of China”. Has global warming caused the North Atlantic to spread over half the Earth’s surface, or are they really transporting prawns from the west coast of Scotland to China for processing, and then back to the UK…?