Who’s the best at attracting talent?
Google, the BBC and Unilever are the top three most attractive companies in the UK to work for, according to a Linkedin survey completed by thousands, released this week.
The professional social networking site ranked companies based on the behaviour of online networkers. They measured clicks through to the companies’ profile pages and visits to specific careers and jobs pages.
The survey showed companies were investing more in developing relationships with the available ‘talent pool’ and making use of social media to attract high-quality staff.
Google, who topped the poll, refers to its reward policy on the profile page, saying it provides “individually –tailored compensation packages that can be comprised of competitive salary, bonus and equity components, along with the opportunity to earn further financial bonuses and rewards”.
David Cohen, director of talent solutions in Europe at Linkedin, told the Financial Times: “The competition for talent is extremely high so companies have to adapt and get smarter in order to figure out how to build talent networks.”
Social networking sites are becoming valuable for organisations to promote their brand. Sites such as Linkedin are essential ‘go-to’ tools when people are looking for work. The more information an organisation can impart on these sites, the more interest they will receive.
Is your company doing enough to attract new talent? You can see how your organisation stacks up by using LinkedIn’s Talent Brand Index.
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Interesting blog Lorna.
It would be interesting to see how many people actually applied for jobs with Google, the BBC and Unilever after clicking onto job specific pages or adverts. I have no doubt that the 3 mentioned companies have no problems attracting talent but I would guess a high percentage of people browse and then don’t apply. I personally have noticed that job seekers are very selective about what they apply for in today’s climate.