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Stefan Stern's blog

Stefan Stern is director of strategy at PR company Edelman, providing advice to companies on reputation management. He has been a writer on management for nearly two decades, writing a weekly column in UK newspaper the Financial Times for four years before taking up his latest role. He has a degree in French and German from Oriel College, Oxford University.

Sustaining interest

7 May 2013

Purchasers need to work out if their business is serious about sustainability – then it comes down to procurement to ensure it stays that way.

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Share options

12 March 2013

Networking shouldn’t be the 
ordeal that many think – it is 
really all about sharing interests.

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Brink of disaster

15 January 2013

Playing hardball like Obama is all very well, but taking negotiations to the wire can jeopardise future deals.

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Wisdom of crowds

6 November 2012

Are the ‘many’ really smarter than the ‘few’? Surowiecki’s theory must be worth a shot, decides Stefan Stern.

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Win-win is for losers

11 September 2012

Rarely does everybody get everything they want out of a negotiation. We should recognise that 
it takes skill and guts to find a compromise.

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Talent allotting

10 July 2012

The way companies refer to their staff has changed many times, often pointlessly, and the latest one – ‘talent’ – should be used sparingly.

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Time versus travel

8 May 2012

With limitations put on business travel due to pressure of cost and the environment, should we use our resources, including our time, more wisely?

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Keeping it in the family

13 March 2012

A family business has particular advantages 
and disadvantages to overcome. But when things do go wrong, the fall-out can be spectacular.

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Slower but sure

11 January 2012

If you are planning major changes in the 
year ahead, setting smaller goals might be 
a more reliable way of reaching your target.

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Apple’s unsung hero

8 November 2011

Following his death, the spotlight is firmly on Apple co-founder Steve Jobs. But there is another business story here that also deserves attention.

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