If you live in the UK, you are probably fed up of the seemingly continual rain we have been experiencing over the past few months. (more…)
‘Newism’ – the subject of trendwatching.com’s July briefing – is the latest buzzword to describe why more than ever, consumers lust after the new. They say: “Newism is creative destruction, hyper-competition globalism, consumerism on steroids and a celebration of innovation, all in one. For brands, new and established, it boils down to capturing and holding consumers’ attention.” (more…)
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