What price loyalty?
April 7, 2011
News dropped into my inbox this week that delivery company DHL Express is to offer SMEs the chance to pick up Nectar points when they use its service. For every pound spent the cardholder will receive two points
.
They are not the first company to offer this to customers. The Nectar Business loyalty scheme has been running since 2005 and suppliers of office products, commercial insurance, catering and vehicle rental are also involved. (more…)
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