Innovation wasn’t the official theme of the Global Business Travel Association (GBTA) convention held last month in the US. But its importance just dripped through constantly.
First, there’s the innovation in how we think about our consumers. One of the most interesting nuggets I heard came from Robert Stephens, the founder of IT support business Geek Squad. He used the term “patient and picky” to describe how the behaviour of travellers and consumers is evolving. (more…)