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Posts tagged globalisation

UK buyers must prove they can think global

November 28, 2012

The economic implications of globalisation have been far-reaching and well documented. But as supply chains get longer and more complicated, organisations have been forced to make more business-critical decisions, which are having a significant impact on hiring. The global marketplace has made supply and demand more volatile and harder to forecast. The need for a dynamic and highly flexible approach to employment is imperative. Candidates able to adapt to this new climate are best placed to succeed. (more…)

Global v local

November 7, 2011

Driven by increasingly globalised communications, more and more companies are positioning themselves as global brands. Ford is just one example, having consolidated its marketing, sales and service operations into one team to further improve its brand image worldwide. Usually this global positioning means supplier consolidation and a big tender for one lucky communications agency. (more…)