How to handle supply chain ‘truth’
November 21, 2012
Data quality is a crucial driver of ‘omnichannel’ strategy success – where customers can use whichever sales channels, such as in store and online, they choose – and nowhere is this more important than in retail.
Retailers must share data across a network of trading partners in order to create a single version of supply chain ‘truth’ and many are now investing in new technology to gain visibility, manage data growth and collaborate across their network. Equipped correctly, retailers can integrate all systems and provide a useful analysis of the data that flows through them, allowing them to make intelligent supply chain decisions across all channels. (more…)
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