In a recent SM100 poll, buyers were asked whether they or their department used social media to help them with their day job. The results were evenly matched.
The boom in the use of Twitter, Facebook and LinkedIn is a revolution in instant communication and advocates swear by its effectiveness in connecting to wider communities of shared interests. For small businesses – particularly of professionals – it has become integrated into their daily life, and most now wouldn’t be without it (despite the occasional time-consuming over-indulgence). (more…)