According to the 19th century proverb, imitation is the sincerest form of flattery. But I am not sure that some big food and toiletry brands will agree, after research from Which? revealed that a fifth of its members have bought an own-label product by mistake because it looked similar to a big brand.
We’ve all been there, a mad dash around the supermarket and you pick up what you think is Head & Shoulders or Coco Pops – two of the products which have similar own-brand packaging – only to find when you get home it is the retailer’s ‘copycat’ product. (more…)