Wisdom of crowds
November 6, 2012
In 2004, the journalist James Surowiecki published one of those business blockbusters that did not seem to be a particularly devastating contribution at first sight, but which went on to become a huge success. The Wisdom of Crowds:
why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations came ready equipped with
the compulsory grand-sounding title. But it popularised the concept of ‘crowdsourcing’ – gathering ideas and information from a wide
array of people to try to reduce the error factor. (more…)
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