August 1, 2012
It took Twitter three years, two months and one day to reach its first billion Tweets. Today, there are more than a billion Tweets sent every three days. These represent conversations related to almost any topic imaginable.
For businesses and brands, these conversations provide a rich canvas and a powerful context in which to connect your messages and your brand to what people are talking about right now. It’s a canvas for telling engaging stories, for participating in cultural events, for broadcasting content, for connecting directly with consumers and for driving transactions. Businesses can influence and participate in real-time conversations on Twitter to drive consumer action with integrated paid, earned and owned campaigns, delivering results throughout the marketing funnel. (more…)
March 16, 2012
In a recent SM100 poll, buyers were asked whether they or their department used social media to help them with their day job. The results were evenly matched.
The boom in the use of Twitter, Facebook and LinkedIn is a revolution in instant communication and advocates swear by its effectiveness in connecting to wider communities of shared interests. For small businesses – particularly of professionals – it has become integrated into their daily life, and most now wouldn’t be without it (despite the occasional time-consuming over-indulgence). (more…)
January 27, 2012
I’ve had two reminders this week about the nature of distractions. The first was The Thick of It and Mock the Week comic Chris Addison revealing how he installed a software programme to prevent him from using Twitter while he was writing material for his most recent stand-up routine. (more…)
January 11, 2012
No new year’s resolutions for me again this year. How can you improve the unimprovable? I’m joking of course, but there is a more serious point here. As we all know, those seemingly earnest commitments we make in the first week of January do tend to unravel by… well, by the third week of January. (more…)